Do You Really Need a Business Plan to Start Your Doula Business?

Introduction 

So, you're eager to embark on your journey as a birth worker, ready to provide invaluable support to expecting parents during one of the most significant moments of their lives. You've done your training, honed your skills, and are eager to get started. But there's a lingering question in the back of your mind: "Do I need a business plan?" Well, let's address this concern head-on because, truth be told, it's one that holds many aspiring doulas and other birth professionals back.

‍

Why the Business Plan Myth Persists:

You might have heard from various sources that having a meticulously crafted business plan is an absolute must before launching your services. While having a business plan can indeed be a valuable exercise, I'm here to debunk the myth that you absolutely need one before starting your journey as a birth worker. Many traditional businesses benefit from having a detailed roadmap before they open their doors. However, doula businesses, like many other service-oriented and solopreneur ventures, function a bit differently.

‍

Why You Don't Need a Business Plan Right Away:

‍1. Client Focus: At the heart of being a doula is your connection with and support for clients. Your main focus should be serving their needs, establishing trust, and providing the best possible care during pregnancy, birth, and postpartum. While a business plan can help you think through your long-term goals, your immediate focus is on serving your clients--and getting experience and testimonials to help you grow your business along the way.

2. Flexibility: Doula work often involves variable schedules and adapting to the unique needs of each family. Rigid business plans can sometimes hinder the flexibility required to meet these demands effectively.

3. Experience Gained Along the Way: Your doula business will evolve as you gain experience and insights from working with clients. Writing a business plan before you've even begun might limit your ability to incorporate these learnings into your strategy--and might end up being a bit of a waste of time.

‍

Get Started with a Quick Template - Here's Why:

Rather than allowing the idea of a set-in-stone, comprehensive business plan to hold you back, we encourage you to dive into your doula journey and prioritize your service and practice over what's on your laptop hard drive. Start working with clients, honing your skills, and building your reputation. The real-world experience you gain will be far more valuable than any hypothetical business plan.

‍

But Don't Ignore Planning Altogether!

While you don't need a comprehensive business plan right away, it's still a valuable exercise that can help you clarify your long-term vision, goals, and strategies. So, we recommend using a simplified approach:

‍

Start Now: Begin serving clients, gaining experience, and earning a reputation.

Plan Along the Way: As you work with more clients and get a feel for the industry, gradually create a business plan that aligns with your evolving vision.

‍

A Helpful Resource:

To make the planning process easier, we've provided a pared-down, ultra-basic business plan template that you can use as inspiration. It's designed to help you organize your thoughts, set achievable goals, and create a roadmap for your doula business. Set aside an hour or so to write your own tentative take on this template today, and let it keep evolving as you grow in your role and experience.

In the world of doula work, action speaks louder than an elaborate business plan. Don't let the idea of needing one hold you back from serving the families who need your support. Get started now, gain valuable experience, and let your passion drive your journey. As your business naturally evolves, you can craft a business plan that aligns with your unique path as a doula.

‍